I’ve noticed lately that residential real estate companies have jumped on the Instagram bandwagon, but commercial real estate professionals have been a bit slower to get on board. With over 1 billion active Instagram users, your current and potential clients are likely scrolling through their feed now. You can reach a wider audience on Instagram using hashtags and location tagging, and it’s a free way to market your CRE business. If you’re looking for some inspiration on what to post, check out these ten commercial real estate Instagram accounts who are doing it right.
@Hines
With offices located around the globe, Hines is commercial real estate investment, development, and management firm with a presence in 219 cities. Their Instagram page is filled with excellent photography and provides insight into their business operations.
@coydavidsoncre
Coy Davidson is the Senior Vice President at Colliers International in Houston, Texas. Known as “The Tenant Advisor”, Coy was one of the first CRE professional to fully utilize social media to promote his business, and he continues to be one of the leaders of the pack.
@icsc
With more than 70,000 members, ICSC is one of the largest commercial real estate associations in the world. Their commitment to providing information, research, and education is highlighted on their carefully curated Instagram profile.
@thebrokerlist
The Broker List is an online platform for finding brokers, deals, and vendors in the CRE industry. Their Instagram feed highlights events, members, properties, and their industry-specific research data.
@therealdukelong
Duke Long has long been the voice of the CRE industry. With his honest and candidly written blog posts and podcast interviews, Duke Long gets to the heart of every topic he dives into. His unique look into the world of CRE is a must-follow on Instagram.
@buckybeeman
If you’re looking for a fresh take on life as a commercial real estate professional, look no further than Bucky Beeman. As a Commercial Realtor with Realty Growth Inc. in Rochester, Minnesota, Bucky gives followers a look into his professional life.
@ccim
CCIM institute is one of the more influential organizations in the commercial real estate industry. See posts about upcoming events, member recognition, and industry news on their Instagram feed.
@nyc_spaces
Rice and Associates is a tenant brokerage firm located in Manhattan. Their Instagram feed showcases a nice range of properties, an inside look at the business operations, as well as a personable approach so the viewer can get to know the people inside the company.
@corfac
With offices in more than 18 international markets and 50 US cities, CORFAC is one of the largest commercial real estate firms in the world. They utilize their social media presence to inspire, connect, and educate the CRE community.
@leeassociatesorange
The Orange, California office of Lee & Associates does a great job using Instagram to their advantage. With “Tuesday Traffic Tips” from Allen Buchanan, to property listings, to market news, they understand how to leverage the marketing power of their Instagram profile.
Instagram is a visual platform, which is the perfect opportunity for you to showcase your professional property photos and fun team photos. If you’ve been on the fence about starting an Instagram account for your CRE business, now is the perfect time to get started. Use these hashtags to connect with fellow industry professionals; #CRE #commercialrealestate
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